About DUUM

How it started

The tiramisu we ate in Rome stayed with us. Back in Istanbul we looked for the same thing and couldn't find it: too sweet, cream and biscuit falling apart, or that tell-tale taste of something made days ago and thawed. So we sat down with our Cordon Bleu-trained chef and wrote the Classic Tiramisu, faithful to the Italian recipe: Italian mascarpone, housemade ladyfingers soaked in illy espresso, plenty of cocoa. Not cloying, with layers you can feel on the spoon. Then we added our own touches: Nutella, Antep pistachio, salted caramel, lemon.

We sold the first box in April 2024. Our first videos were watched more than 1.5 million times organically and a queue formed at the door. That day we understood it wasn't only about tiramisu — it was the idea of a fresh dessert in a box, with its own spoon.

What we make

Tiramisu. Five kinds, all made with the same care.

Brownie. Crisp on top, molten inside. White chocolate fudgy, pistachio, sour cherry, and Brookie — half cookie, half brownie. Best warm.

Duukie®. Something Turkey hadn't seen before: cookie dough with molten Nutella or pistachio inside. We named it and registered it. Warm it for a few minutes and eat it with a spoon.

Alongside: illy coffee, homemade lemonade and ice cream cups. We use brands you know — Nutella, Lotus, KitKat, illy — with a DUUM touch.

Fresh every day

Everything is produced daily in our central kitchen in Ataşehir and travels the same day, chilled at +4°C, to our shops and points of sale. Shelf life is four days; no preservatives, no additives. We have no freezer. We never had one and never will. It makes operations harder — and makes the difference you taste.

The box

Every DUUM is a single portion in its own box, spoon inside. We were the first in Turkey to use these boxes. No plate, no fork, nothing to spill. The red box has become the brand itself: iconic box, iconic taste.

Hello, I'm Mehmet. I didn't start DUUM to open a dessert shop; I started it to let other people taste the dessert that made me say “this is it”.

From day one we've refused to compromise on two things. Freshness: we make it daily and ship it the same day, so what we don't sell, we throw away — but we never freeze. And honesty: whatever the box says is what's inside.

Thank you to everyone who waited in line, opened the box and took a photo, or wrote “I tried to make this at home”. You are what makes us grow. Come by, open a box at the table, and if anything isn't right, write to me.

Mehmet Uğur — Founder, DUUM